Master of Science (MSc.) in Digital Media and Marketing(Research Track)

Candidates have to provide the following to be considered eligible for admission to Master of Science (MSc.) in Digital Media and Marketing Programme as Postgraduate Qualification Students.

Two pathways for admitting candidates to the program are offered:

1. Postgraduate Qualification Students
2. Professional Award Students

1. • Our programme is designed to meet the broad and growing needs of the job market, aiming to equip highly skilled professionals in the fields of digital media and marketing. It is essential that individuals holding a bachelor’s degree, in related (Marketing, Media,  Communication, Leadership and etc)
   • Having a diverse academic background among students enriches the learning experience, allowing for the exchange of various perspectives and experiences. Furthermore, professional training encompasses not only theoretical knowledge but also the practical skills acquired through the curriculum and hands-on experiences offered in the programme.

Candidates have to provide the following to be considered eligible for admission to the Maters Program as Postgraduate Qualification Students.

A European undergraduate three-year initial degree or recognized equivalent at EQF/MQF (Level 6 – 180 ECTS minimum) or a foreign Bachelor’s degree equivalent to Malta’s EQF/MQF(Level 6 – 180 ECTS minimum)(a pass grade minimum).

Proof of English Language Proficiency (i.e. IELTS / TOEFL: minimum score 6.0 – or equivelent). The proof of English language proficiency test requirement shall be waived if the last degree at a school where English is the primary medium of instruction. Submit Motivational Letter detailing how the program fits in with their career objectives and how the program benefits their career, business and/or occupation. The prospect student shall also explain how their previous education and experience have prepared them to succeed in this program

Students failed to meet the conditions applicable to Post Graduate Qualification students may only be admitted to the program as Professional Award Students and shall be restricted by the awards listed at the “Exit Award Section Below

Only Accredited Formal Learning units/ modules obtained at EQF/ MQF Level 7 that covers at least 80% of the contents of the program’s equivalent corresponding units/ modules shall be considered for exemption.

Exemptions shall only be approved for whole Modules/ Units and not for individual elements of assessment within a Module/ Unit and up to a maximum of 30 ECTs of the total credit of the Qualification

To complete the programme’s requirement, the student has to pass thirteen courses which can be completed within one year and four months

The programme at SEC is designed to provide students with the knowledge and skills they need to succeed in today’s competitive business world.

The Master of Science in Digital Media and Marketing combines marketing principles with cutting-edge tools and platforms relating to digital media. By adopting the commitment to excellence, innovation, and practical application, the same shall be a comprehensive and immersive educational experience for students to be prepared for this dynamic digital environment. This program will provide students with skills, knowledge, and strategic insights needed in today’s digital environment. In fact, it integrates students with a holistic understanding of how to reach today’s modern consumers in an increasingly digitized world.

Central to the philosophy of the program is the realization of the transformative influence of digital media and marketing on current communication practices. The carefully designed curriculum encompasses subjects as digital marketing strategies, social media management, content creation, social media analytics, and emerging digital technologies. Students will gain experience through hands-on projects, case studies, and industry collaborations, providing them with valuable real-world insights.

A strength point of the program is its strong emphasis on experiential learning and industry relevance. Students will work closely with program instructors who are experts in their fields and support students in compiling their “Student Portfolios”. Whether engaging in consulting projects or attending networking events, students will graduate from the program with a deep understanding of industry best practices and the latest emerging trends.

This technical skill is not only equipped with, but also accompanied with an understanding of the market data and consumer insights and to develop marketing strategies that drive business growth. Additionally, they are trained to communicate, lead, and work in a team. Such skills are imperative for the collaborative environment of today’s fast-paced marketing environment.

The professors will inform students how to use every single media equipment and tools, without restricting them to specific ones.

Our programme is an academic programme, not a course or training programme, so the professors won’t force students to use the same tools or equipment. Instead, they will focus on helping students understand the base of use any tools and asked them to practice these skills and present weekly tasks or essays

Furthermore, the program has an entrepreneurial effect that encourages students to be more creative and capitalize on opportunities presented by the digital marketplace. No matter where students go to work or enhance their skills, at a big corporation, a startup, or as an independent consultant, they graduate with the confidence and agility needed to succeed in the changing, dynamic landscape of marketing and digital media.

The Master of Science in Marketing and Digital Media program prepares students to be multifaceted, forward-thinking and professionals able to take charge and thrive in an increasingly digital and connected world. With a powerful foundation in theory, hands-on practical skills, and real-world experience, graduates are well-equipped to make a significant impact in the world of marketing while driving innovation and growth across a vast array of business contexts.

[1] In the case of online learning, synchronous and asynchronous learning activities under the direction and control of an instructor are considered as contact hours.

A. The following details the available Exit Awards and Exit Qualifications for Postgraduate Qualification Students

• Postgraduate Diploma in Digital Media and Marketing candidates admitted to the program who have successfully completed the 60 ECTS at MQF/EQF level 7 excluding the dissertation thesis, shall be entitled to claim a Postgraduate Diploma in Digital Media and Marketing at MQF/EQF Level7 Qualification– Qualification Certificates shall indicate the amount of MQF/EQF Level 7, 60 ECTS acquired.

• Postgraduate Certificate in Digital Media and Marketing MQF/EQF Level 7, 30 ECTS-candidates admitted to the program who have successfully completed the 30 ECTS  at MQF/EQF level 7 excluding the dissertation thesis, shall be entitled to claim a Postgraduate Certificate in  Digital Media and Marketing at MQF/EQF Level7 Qualification – Qualification Certificates shall indicate the amount of MQF/EQF Level 7, 30 ECTS acquired.

B. All students shall receive transcript detailing ECTs attempted and ECTs acquired complete with MQF/EQF Level and grade

1. Competences:

At the end of the programme the learner will have acquired the responsibility and autonomy to:

• Demonstrate advanced knowledge of digital media ecosystems, marketing theories, and contemporary communication strategies in complex professional contexts.
• Design and produce innovative digital media content using advanced industry-standard technologies for diverse communication and marketing purposes.
• Critically analyze consumer behavior and digital market trends through the use of data analytics, online research tools, and digital performance indicators.
• Develop and manage integrated digital marketing campaigns across multiple digital platforms while ensuring strategic consistency and measurable impact.
• Evaluate digital media and marketing performance using advanced analytical techniques to support strategic decision-making and continuous optimization.
• Apply advanced user experience, interface design, and accessibility principles in the development of responsive and user-centered digital products.
• Lead digital media projects by managing resources, timelines, workflows, and collaborative team processes in dynamic environments.
• Integrate digital branding strategies to strengthen brand identity, audience engagement, and online reputation across digital channels.
• Demonstrate critical awareness of ethical, legal, privacy, and cybersecurity considerations in digital media and online marketing practices.
• Exercise autonomy, innovation, and professional judgment in addressing complex digital communication and marketing challenges using emerging technologies.

2. Knowledge

Program graduates have the demonstrated capacity to perform the following:

• Define key concepts and terminology related to digital media and marketing, demonstrating a comprehensive understanding of the field.
• Describe various digital media platforms and technologies, including social media, websites, mobile apps, and emerging technologies, highlighting their features and functionalities.
• Identify target audiences for digital media and marketing campaigns, considering demographic, psychographic, and behavioral factors.
• List and describe different digital marketing strategies, such as search engine optimization (SEO), social media marketing, content marketing, email marketing, and pay-per-click (PPC) advertising.
• Recall and explain key digital marketing metrics and analytics, including impressions, click-through rates (CTR), conversion rates, and return on investment (ROI).
• Sequence the stages of the digital marketing funnel (awareness, interest, consideration, conversion, and retention), explaining the purpose and strategies associated with each stage.
• Tell digital branding stories that effectively communicate brand values, personality, and positioning to target audiences.
• Recite ethical guidelines and best practices for digital media and marketing, including transparency, privacy protection, and responsible advertising.
• Draw visual representations of digital marketing campaign plans, illustrating campaign objectives, target audience segments, messaging strategies, and media channels.
• Find and analyze influential digital media trends, identifying opportunities for innovation and adaptation in digital marketing strategies.
• Match different types of content (e.g., articles, videos, infographics) to appropriate digital media platforms based on audience preferences and platform capabilities.
• Label and interpret components of marketing analytics reports, including graphs, charts, and tables, to extract meaningful insights and recommendations.
• Count and analyze engagement metrics such as likes, comments, shares, and mentions to evaluate audience engagement and sentiment across digital media channels.
• Write compelling digital copy for various marketing materials, including website content, social media posts, email newsletters, and advertising copy.
• Quote industry experts and thought leaders in digital media and marketing to support arguments, insights, and recommendations in academic and professional contexts.

3. Skills

The learner will be able to:

• Apply various digital media strategies to create effective communication plans tailored to target audiences and organizational objectives.
• Demonstrate the creation of innovative, specialised and diverse digital media content, including graphics, videos, blogs, and interactive experiences, to engage and resonate with online audiences by deliver to the students the way to use any of the media’s equipment and follow up the progress in their skills by weekly essays questions.
• Demonstrate proficiency in managing digital marketing campaigns from planning and execution to monitoring and optimization, ensuring alignment with campaign objectives and budget constraints.
• Show proficiency in analyzing digital marketing data, extracting actionable insights, and making data-driven decisions to enhance campaign performance and return on investment.
• Plan and design integrated marketing communications strategies that leverage digital media channels alongside traditional marketing methods to achieve synergistic effects and maximize reach and impact.
• Design user-centered digital experiences, incorporating principles of usability, accessibility, and user experience design to create intuitive and engaging interfaces across web and mobile platforms.
• Operate a range of digital marketing tools and platforms, including analytics software, content management systems, email marketing platforms, and social media management tools, to execute marketing strategies effectively.
• Assemble cross-platform marketing campaigns that leverage the strengths of various digital media channels, ensuring consistent messaging and brand representation across platforms.
• Use SEO techniques to optimize website visibility and rankings in search engine results pages (SERPs), increasing organic traffic and improving online discoverability.
• Construct engaging social media campaigns, employing storytelling, visual content, and interactive elements to foster audience engagement, community building, and brand advocacy.
• Create compelling digital advertisements for display, search, and social media advertising platforms, incorporating persuasive messaging, captivating visuals, and clear calls-to-action.
• Compose strategic content marketing plans, identifying audience needs and preferences, selecting appropriate content formats and channels, and establishing metrics for success and performance evaluation.
• Arrange influencer partnerships and collaborations, identifying relevant influencers, negotiating partnerships, and coordinating content creation and promotion to expand brand reach and credibility.

To view Modules’ Learning Outcomes, Click here.