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Modules’ Learning Outcomes

Sub-Section D _1
Title of the Module/Unit: ART 101 Business English
Learning Outcomes:
1. Competences

At the end of the module/unit the learner will have acquired the responsibility and autonomy to:

  • Produce and deliver clear business messages in writing and speaking, and collaborate effectively in professional communication tasks across various business contexts.
  • Deal with communication challenges in cross-cultural business environments and advise on appropriate language use and tone to ensure effective and professional interaction.
  • Create and manage business presentations, and be responsible for ensuring clarity, professionalism, and alignment with audience expectations.
2. Knowledge

At the end of the module/unit the learner will have been exposed to the following:

  • Identify and define business vocabulary and phrases in various contexts.
  • Describe and sequence the process of delivering presentations and participating in meetings, focusing on communication and persuasion techniques
3. Skills

At the end of the module/unit the learner will have acquired the following skills:

  • Write a variety of business documents, such as emails, letters, reports, and proposals,
  • Communicate their ideas in a business context effectively.
Sub-Section D _2
Title of the Module/Unit: BBA 101 Leadership and Communication Skills
Learning Outcomes:
1. Competences

At the end of the module/unit the learner will have acquired the responsibility and autonomy to:

  • Manage and develop effective leadership skills, ensure decision-making abilities, and guide the management of change.
  • Create clear and concise presentations, ensuring persuasive writing techniques are applied.
  • Represent the organization in effective media interviews.
  • Manage communication and interactions effectively by utilising technology. Negotiate offers, counter-offers, and ensure agreements are reached successfully.
2. Knowledge

At the end of the module/unit the learner will have been exposed to the following:

  • Identify different leadership theories and approaches, including transformational leadership, transactional leadership, and servant leadership.
  •  Identify and describe different communication theories and models, including the communication process model, the transactional model of communication, and the symbolic interactionist model of communication.
  • Find about the different types of media and presentation formats, as well as the best practices for using each format effectively.
  • Define and differentiate various negotiation strategies and tactics, as well as identify the factors that influence negotiation outcomes. Describe different influence strategies and tactics, as well as the factors that influence persuasion.
3. Skills

At the end of the module/unit the learner will have acquired the following skills:

  • Deliver clear and concise presentations.
  • Negotiate effectively and develop BATNAs in various business situations.
  • Make offers, counter-offers, and reach agreements.
  • Build trust, listen actively, communicate effectively, and manage conflicts.
  •  Motivate, inspire, and set goals to Build and lead high-performing teams.
Sub-Section D _3
Title of the Module/Unit: BBA 102 The Principles of Business Administration
Learning Outcomes:
1. Competences

At the end of the module/unit the learner will have acquired the responsibility and autonomy to:

  • Deal with core business functions by demonstrating an ability to collaborate across management, accounting, marketing, economics, and finance contexts.
  • Manage and supervise organizational operations, including planning, organizing, staffing, leading, and controlling processes, in alignment with business objectives.
  • Be responsible for producing and reviewing financial statements, and advise on financial decisions that support business sustainability.
  • Collaborate to identify customer needs, and create and promote products or services that respond effectively to market demands.
  • Deal with economic issues at the micro and macro levels, and advise on informed economic decisions within a business context.
  •  Manage financial resources, monitor capital usage, and ensure effective investment and funding strategies that comply with organizational goals.
2. Knowledge

At the end of the module/unit the learner will have been exposed to the following:

  •  Describe the principles of management, including leadership, team building, decision making, and problem solving.
  • Expose to the basics of accounting, including financial accounting, managerial accounting, and tax accounting.
  • Identify the principles of marketing, including market research, product development, pricing, and distribution.
  • Describe the fundamentals of economics, including microeconomics, macroeconomics, and international economics.
  • Identify the basics of finance, including corporate finance, investment banking, and financial markets.
  • Find about the ethical and social responsibility considerations that businesses face.
3. Skills

At the end of the module/unit the learner will have acquired the following skills:

  • Develop and implement a strategic plan for their organization.
  • Prepare and analyze financial statements, and to make sound financial recommendations to their clients.
  • Develop and implement marketing campaigns that attract and retain customers.
  • Analyze economic trends and to forecast future economic conditions.
  • Evaluate investment opportunities and to make sound investment recommendations to their clients.
Sub-Section D _4
Title of the Module/Unit: BBA 103 Business Law
Learning Outcomes:
1. Competences

At the end of the module/unit the learner will have acquired the responsibility and autonomy to:

  • Deal with legal issues arising in various business contexts and advise on appropriate actions in line with relevant laws and regulations.
  • Be responsible for locating and evaluating legal information from various sources to support business decision-making and compliance.
  • Produce and communicate legal information to a professional standard, both orally and in writing, and ensure clarity and accuracy in legal documentation.
  • Guide business stakeholders on legal compliance requirements and monitor adherence to applicable laws and regulations.
  • Collaborate with internal teams and legal advisors to manage legal risks in business operations.
  • Create standard legal documents and contracts, and ensure they comply with national and international business law practices.
2. Knowledge

At the end of the module/unit the learner will have been exposed to the following:

  • Gaining a comprehensive understanding of the legal system, and how it applies to business.
  • Identifying the legal systems of other countries, and how they impact on international business transactions.
  • Describing a particular area of business law, such as corporate law, intellectual property law, or employment law
  • Reading clear and concise legal documents.
3. Skills

At the end of the module/unit the learner will have acquired the following skills:

  • Analyze legal documents, such as contracts, leases, and wills.
  • Negotiate effectively in a business context.
  • Conduct effective legal research, using a variety of sources, including online databases, libraries, and law journals.
Sub-Section D _5
Title of the Module/Unit: BBA 104 Probability and statistics
Learning Outcomes:
1. Competences

At the end of the module/unit the learner will have acquired the responsibility and autonomy to:

  • Deal with statistical and probabilistic problems in various real-world contexts and be responsible for selecting appropriate methods to support data-driven decision-making.
  • Carry out tasks using probability and statistical techniques to produce accurate analyses applicable in fields such as business, economics, engineering, and science.
  • Create statistical reports and visualizations that clearly represent data findings and ensure correctness and clarity in communication.
  • Collaborate with peers or interdisciplinary teams to interpret statistical results and advise on their practical implications in applied contexts.
2. Knowledge

At the end of the module/unit the learner will have been exposed to the following:

  • Find about the mathematical foundations of probability theory, including concepts such as probability distributions, random variables, and limit theorems.
  • Exposed to the mathematical foundations of statistical inference, including concepts such as sampling theory, estimation, and hypothesis testing.
3. Skills

At the end of the module/unit the learner will have acquired the following skills:

  • Use probability distributions to model real-world phenomena
  • Use statistical methods to identify and quantify relationships between variables
Sub-Section D _6
Title of the Module/Unit: BBA 221 Principles of Marketing
Learning Outcomes:
1. Competences

At the end of the module/unit the learner will have acquired the responsibility and autonomy to:

  • Carry out market research tasks and analyze collected data to support informed marketing decisions.
  • Deal with the development and evaluation of marketing strategies across different market contexts.
  • Deal with market segmentation and targeting tasks, and advise on positioning strategies that align with marketing objectives.
  • Create and produce effective marketing campaigns, using appropriate tools and techniques.
  • Be responsible for planning and managing marketing initiatives, and ensure their implementation aligns with organizational objectives.
2. Knowledge

At the end of the module/unit the learner will have been exposed to the following:

  • Identifying the key concepts of marketing
  • Describing the marketing mix
  • Finding about the marketing environment
  • Recognize social responsibility and ethics in marketing
  • Describing consumer and business behavior
  • Defining segmentation, target market, and positioning
  • Listing product and service strategies
  • Select pricing strategies.
3. Skills

At the end of the module/unit the learner will have acquired the following skills:

  • Advocate the importance and role of marketing in the organization and the community.
  • Apply the marketing mix in marketing management.
  • Practice market segmentation and design the appropriate marketing mix.
Sub-Section D _7
Title of the Module/Unit: BBA 201 Spreadsheet Applications
Learning Outcomes:
1. Competences

At the end of the module/unit the learner will have acquired the responsibility and autonomy to:

  • Deal with complex business problems and create effective solutions using spreadsheet applications and business intelligence tools.
  • Carry out tasks related to data collection, cleaning, analysis, and visualization, and produce accurate business insights using spreadsheet applications.
  • Be responsible for managing spreadsheet-based projects, and ensure the accuracy and reliability of formulas, models, and outputs.
  • Collaborate with team members to develop dynamic spreadsheet tools that support business decision-making.
  • Advise stakeholders on the use of spreadsheet applications for financial planning, forecasting, and performance analysis.
2. Knowledge

At the end of the module/unit the learner will have been exposed to the following:

  • Defining the features and functionality of spreadsheet applications such as Microsoft Excel.
  • Identifying the principles of data analysis, including data cleaning, data preparation, and data visualization.
3. Skills

At the end of the module/unit the learner will have acquired the following skills:

  • Efficiently enter and manipulate data in spreadsheet applications.
  • Use formulas and functions to perform complex calculations and analyze data.
Sub-Section D _8
Title of the Module/Unit: BBA 231 Principles of Economics

This course covers the basics of economics, including microeconomics (the study of individual decision-making) and macroeconomics (the study of the economy as a whole). It will use the supply and demand model to explore trade-offs and choices, and analyze production and market structure at the firm level. Macroeconomic issues such as the interaction of goods and services markets, labor, and money will also be modelled.

Learning Outcomes:
1. Competences

At the end of the module/unit the learner will have acquired the responsibility and autonomy to:

  • Deal with fundamental economic models and tools to understand market behavior and advise on business-related economic decisions.
  • Be responsible for applying microeconomic and macroeconomic concepts to analyze supply, demand, production, and market structures in business environments.
  • Represent economic information using charts, graphs, and tables to produce clear business insights for decision-making.
  • Deal with the assumptions and limitations of economic models and advise on their implications in formulating business strategies and public policy considerations.
2. Knowledge

At the end of the module/unit the learner will have been exposed to the following:

  • Critically analyzing economic concepts and theories, and be able to integrate different perspectives.
  • Describing the fundamental principles of economics, such as scarcity, choice, supply and demand, market structure, government intervention, and macroeconomics.
  • Defining economic concepts to real-world problems and issues.
  • Identifying and defining economic problems.
3. Skills

At the end of the module/unit the learner will have acquired the following skills:

  • Apply economic concepts and theories to address economic problems.
  • Utilize quantitative data to assess economic issues and formulate solutions.
  • Construct and defend economic arguments, and articulate their own perspectives on economic issues.
  • Communicate economic ideas persuasively, both orally and in writing
Sub-Section D _9
Title of the Module/Unit: BBA 241 Introduction to Finance
Learning Outcomes:
1. Competences

At the end of the module/unit the learner will have acquired the responsibility and autonomy to:

  • Deal with core financial principles (e.g., time value of money, risk and return) and advise on appropriate financial decisions in business and personal finance contexts.
  • Be responsible for identifying and differentiating financial institutions, and represent their functions and services within the broader financial system.
  • Carry out tasks related to the analysis of financial statements, and produce financial insights to support business planning and investment decisions.
2. Knowledge

At the end of the module/unit the learner will have been exposed to the following:

  • Recognizing fundamental concepts of finance, such as time value of money, risk and return, capital budgeting, investment analysis, and corporate finance.
  • Identifying the different types of financial markets and institutions, as well as how they operate.
  • Listing financial statements and models to evaluate investments and manage financial risks.
3. Skills

At the end of the module/unit the learner will have acquired the following skills:

  • Evaluate different types of investments.
  • Communicate financial information clearly and concisely.
Sub-Section D _10
Title of the Module/Unit: BBA 251 Principles of Accounting
Learning Outcomes:
1. Competences

At the end of the module/unit the learner will have acquired the responsibility and autonomy to:

  • Deal with fundamental accounting principles to accurately record and report business transactions in accordance with accepted practices.
  • Be responsible for producing and interpreting financial statements, and ensure compliance with Generally Accepted Accounting Principles (GAAP).
  • Present and represent accounting data to support informed decision-making in various business contexts.
  • Collaborate with internal and external stakeholders to communicate accounting information effectively, and advise on its implications for business operations.
2. Knowledge

At the end of the module/unit the learner will have been exposed to the following:

  • Describing Accounting as an information system
  • Defining concepts and assumptions underlying data accumulation for financial reports
  • Identifying Structure and function of financial statements
  • Recalling accounting theory and its application pertaining to the presentation of the elements of the accounting equation (assets, liabilities, equity, income, and expense accounts)
  • Defining International Financial Reporting Standards (IFRS)
3. Skills

At the end of the module/unit the learner will have acquired the following skills:

  • Apply the International Financial Reporting Standards (IFRS) to prepare financial statements.
  • Prepare financial reports for different stakeholders, such as management, investors, and creditors.
  • Communicate accounting information to others in a clear and concise manner.
Sub-Section D _11
Title of the Module/Unit: BBA 301 Information and Communications Technology (ICT)
Learning Outcomes:
1. Competences

At the end of the module/unit the learner will have acquired the responsibility and autonomy to:

  • Manage core ICT principles and applications related to software, networks, data science, cybersecurity, and emerging technologies to support business operations and innovation.
  • Deal with complex ICT-related challenges by carrying out tasks that apply relevant technical knowledge in business environments.
  • Collaborate with cross-functional teams to create and implement ICT-based solutions that enhance organizational efficiency and decision-making.
  • Be responsible for ensuring the secure and ethical use of ICT systems, and monitor their alignment with business goals and regulatory standards.
2. Knowledge

At the end of the module/unit the learner will have been exposed to the following:

  • Find about the design and operation of computer hardware and software systems.
  • Find about the design, implementation, and management of computer networks and distributed systems.
3. Skills

At the end of the module/unit the learner will have acquired the following skills:

  • Develop strong technical skills in a variety of ICT areas, such as computer programming, software development, networking, and security.
  • Develop the ability to solve complex ICT problems using their technical knowledge and skills.
Sub-Section D _12
Title of the Module/Unit: BBA 311 International Business and Ethics
Learning Outcomes:
1. Competences

At the end of the module/unit the learner will have acquired the responsibility and autonomy to:

  • Deal with complex international business challenges and create effective solutions that consider global markets, trade dynamics, and ethical considerations.
  • Collaborate with individuals from diverse cultural and professional backgrounds, and ensure effective cross-border communication in international business settings.
  • Be responsible for developing global business skills and insights, and carry out tasks that reflect an understanding of international operations and strategy.
  • Advise on key principles of international economics, finance, marketing, and trade, and represent business interests in global contexts with ethical awareness.
2. Knowledge

At the end of the module/unit the learner will have been exposed to the following:

  • Defining the global business environment, including the economic, political, social, and cultural factors that impact international business.
  • Identifying effective international business strategies.
  • Describing the day-to-day operations of an international business. This includes managing supply chains, marketing and sales, and human resources.
3. Skills

At the end of the module/unit the learner will have acquired the following skills:

  • International marketing: The ability to develop and implement marketing strategies for global markets.
  • International finance: The ability to manage financial risks and opportunities in a global environment.
  • International supply chain management: The ability to design and manage supply chains that cross international borders.
  • International business law: An understanding of the legal framework for international business transactions.
  • International business ethics: The ability to make ethical decisions in a global business environment.
Sub-Section D _13
Title of the Module/Unit: BBA 361 Organizational Behavior
Learning Outcomes:
1. Competences

At the end of the module/unit the learner will have acquired the responsibility and autonomy to:

  • Deal with individual and group behavior in the workplace, and advise on strategies to promote motivation, engagement, and performance.
  • Be responsible for managing people and teams effectively, and ensure alignment with organizational goals.
  • Carry out tasks to analyze workplace behavior, and produce recommendations for improving team dynamics and leadership effectiveness.
  • Create and implement leadership strategies, and guide others through decision-making and conflict resolution processes.
  • Collaborate with diverse audiences, and represent organizational perspectives through effective communication.
  • Manage organizational change initiatives, and monitor employee responses to ensure a smooth transition and sustained performance.
2. Knowledge

At the end of the module/unit the learner will have been exposed to the following:

  • Explore various theories of motivation and their application in effective people management.
  • Understand different communication types and strategies for effective communication across contexts.
  • Learn about decision-making models and techniques for making effective decisions, especially under pressure.
  • Become familiar with different leadership styles and methods for developing their own leadership skills.
  • Learn about stages of team development and strategies for building and managing high-performing teams, alongside understanding sources of power, elements of organizational culture, and effective change management techniques.
3. Skills

At the end of the module/unit the learner will have acquired the following skills:

  • Analyze human behaviour to create positive work environments and develop effective leadership strategies.
  • Communicate effectively with diverse audiences to implement successful change initiatives.
  • Utilize stages of team development to build and manage high-performing teams.
  • Think critically and solve problems to identify and implement effective solutions in the workplace.
  • Develop sustainable solutions by understanding and addressing organizational challenges.
Sub-Section D _14
Title of the Module/Unit: BBA 312 Knowledge Management
Learning Outcomes:
1. Competences

At the end of the module/unit the learner will have acquired the responsibility and autonomy to:

  • Deal with complex knowledge management challenges, and create effective solutions that support organizational learning and innovation.
  • Represent core business functions—including accounting, finance, marketing, and operations—within the context of knowledge management strategies.
  • Manage knowledge management systems and tools, such as content management platforms and collaboration technologies, to ensure effective knowledge sharing.
  • Be responsible for adapting knowledge practices in response to change, and monitor developments in the evolving field of knowledge management.
2. Knowledge

At the end of the module/unit the learner will have been exposed to the following:

  • Identifying the principles and practices of knowledge management, including the knowledge management cycle, knowledge management strategies, and knowledge management change management.
  • Listing the different types of knowledge management tools and technologies available, to support knowledge management initiatives.
  • Describing knowledge management strategies that are aligned with the overall business strategy of an organization.
  • Measuring the effectiveness of knowledge management initiatives.
  • Identifying, capturing, storing, sharing, and using knowledge to achieve organizational goals.
3. Skills

At the end of the module/unit the learner will have acquired the following skills:

  • Administer knowledge management tools and technologies, such as knowledge bases, content management systems, and collaboration tools.
  • Apply knowledge management strategies that are aligned with the overall business strategy of an organization.
  • Measure the effectiveness of knowledge management initiatives.
  • Apply the principles and practices of knowledge management to real-world situations.
Sub-Section D _15
Title of the Module/Unit: BBA 321 Marketing & Communication
Learning Outcomes:
1. Competences

At the end of the module/unit the learner will have acquired the responsibility and autonomy to:

  • Ensure that marketing and communication strategies are aligned with business objectives and produce measurable results.
  • Be responsible for carrying out marketing research tasks to deal with customer needs and preferences, and advise on data-driven decisions.
  • Create and manage integrated marketing and communication campaigns, and comply with branding and budgetary requirements throughout execution.
  • Monitor the effectiveness of marketing activities, and produce insights and improvement recommendations based on performance data.
  • Collaborate with internal teams and external stakeholders, and represent marketing initiatives through clear communication, presentations, and promotional materials.
2. Knowledge

At the end of the module/unit the learner will have been exposed to the following:

  • The fundamental concepts and practices of marketing and communications. This includes identifying of consumer behavior, marketing research, marketing strategy, and marketing communications.
  • Different types of markets and customers. This includes finding out different market segments and how to target them effectively.
  • The consumer buying decision process. This includes listing different stages that consumers go through when making purchase decisions.
  • Creating and managing marketing and communications campaigns. identifying creative concepts, produce marketing materials, and manage marketing budgets.
3. Skills

At the end of the module/unit the learner will have acquired the following skills:

  • Conduct market research to identify target markets, customer needs, and trends, and demonstrate market forecasts and projections.
  • Set prices for products and services, plan pricing strategies for maximizing profits, and assess the impact of pricing on sales and demand.
  • Select distribution channels for effective product distribution.
  • Plan and track advertising campaigns to reach target audiences and measure their effectiveness.
  • Prepare social media marketing strategies and design engaging content to enhance brand visibility and engagement.
Sub-Section D _16
Title of the Module/Unit: BBA 413 Management Information Systems
Learning Outcomes:
1. Competences

At the end of the module/unit the learner will have acquired the responsibility and autonomy to:

  • Guide and motivate teams to effectively use and manage information systems within business environments.
  • Be responsible for adapting to change in the evolving MIS landscape, and ensure alignment with organizational needs.
  • Manage core MIS components, such as systems analysis, databases, and business intelligence tools, to support decision-making.
  • Collaborate across departments to produce integrated solutions that utilize MIS tools for improved performance and data-driven strategies.
2. Knowledge

At the end of the module/unit the learner will have been exposed to the following:

  • Listing the principles and practices of MIS, including systems analysis and design, database management, networking and telecommunications, project management, business intelligence, information security, and data science.
  • Defining business processes and how MIS systems can be used to improve those processes.
3. Skills

At the end of the module/unit the learner will have acquired the following skills:

  • Design new systems to meet the needs of businesses.
  • Design and use databases to store and organize data.
Sub-Section D _17
Title of the Module/Unit: BBA 441 Financial Reporting and Accountability
Learning Outcomes:
1. Competences

At the end of the module/unit the learner will have acquired the responsibility and autonomy to:

  • Represent financial information clearly and accurately to both technical and non-technical audiences, ensuring transparency and relevance.
  • Comply with ethical standards and regulatory frameworks in all aspects of financial reporting and disclosure.
  • Be responsible for producing accurate financial statements, and ensure alignment with applicable accounting principles and organizational policies.
  • Collaborate with internal and external stakeholders to advise on financial accountability practices and promote integrity in financial communication.
2. Knowledge

At the end of the module/unit the learner will have been exposed to the following:

  • Identify the underlying accounting principles of financial statements.
  • Describing accounting and financial reporting standards and how to apply them to real-world businesses.
  • Recognize ethical considerations involved in financial reporting and how to make ethical decisions in their careers.
3. Skills

At the end of the module/unit the learner will have acquired the following skills:

  • To prepare and analyze financial statements according to financial reporting standards.
Sub-Section D _18
Title of the Module/Unit: BBA 471 Project Management
Learning Outcomes:
1. Competences

At the end of the module/unit the learner will have acquired the responsibility and autonomy to:

  • Manage the principles and practices of project management, including planning, scheduling, risk, change, communication, procurement, and finance, to ensure successful project delivery across all lifecycle stages.
  • Be responsible for guiding and motivating project teams, and collaborate with stakeholders to communicate clearly, manage expectations, and build strong working relationships.
  • Deal with project risks and constraints, and carry out tasks to develop solutions and make sound decisions under pressure using analytical skills.
  • Apply business principles within project contexts, and manage project resources and objectives to align with commercial and organizational goals.
2. Knowledge

At the end of the module/unit the learner will have been exposed to the following:

  • Identifying different phases of a project lifecycle, from initiation to closure.
  • Identifying, assessing, and mitigating risks to projects.
  • Describing how to manage change effectively during a project.
  • Recognizing the needs of stakeholders, and how to build and maintain stakeholder support.
  • Defining procurement of goods and services for projects.
  • Listing aspects of projects, including budgeting, cost control, and risk financing.
  • Defining principles and practices of agile project management
3. Skills

At the end of the module/unit the learner will have acquired the following skills:

  • Use a variety of project management tools and techniques, such as Gantt charts, critical path analysis, and risk assessment software.
  • Demonstrate problems, develop and implement solutions, and make sound decisions under pressure.
  • Practice the ability to lead and motivate project teams, and to build and maintain cohesive and productive teams.
  • Negotiate effectively with stakeholders, and to resolve conflicts in a constructive manner.
Sub-Section D _19
Title of the Module/Unit: BBA 461 Human Resources Management
Learning Outcomes:
1. Competences

At the end of the module/unit the learner will have acquired the responsibility and autonomy to:

  • Create HR strategies that align with organizational goals and ensure effective implementation to support talent development and workforce planning.
  • Collaborate with HR teams to manage and guide high-performing human resource functions across key operational areas.
  • Deal with internal stakeholders, including employees, managers, and senior leaders, to advise on HR-related matters and foster a positive work environment.
2. Knowledge

At the end of the module/unit the learner will have been exposed to the following:

  • Identifying HR strategies that support the overall goals of the organization.
  • Analyzing HR policies and procedures, such as compensation, benefits, and performance management.
  • Identifying data and analytics to improve HR decision-making.
  • Describing The legal and regulatory framework that governs HR practices.
  • Listing The latest trends and developments in HR theory and practice.
3. Skills

At the end of the module/unit the learner will have acquired the following skills:

  • Assemble and visualize HR data to inform decision-making.
  • Plan and execute HR projects.
  • Negotiate effectively with employees, managers, and other stakeholders.
  • Resolve HR conflicts in a constructive and effective manner.
Sub-Section D _20
Title of the Module/Unit: BBA 421 Consumer Behaviour
Learning Outcomes:
1. Competences

At the end of the module/unit the learner will have acquired the responsibility and autonomy to:

  • Deal with key psychological, cultural, and social factors that influence consumer decisions related to product choice, spending behavior, and purchase locations.
  • Be responsible for collecting and analyzing consumer data, and produce insights to support evidence-based marketing strategies.
  • Create and manage marketing strategies that are grounded in consumer behavior analysis and targeted toward specific segments.
  • Carry out tasks related to the development and pricing of products and services, and ensure alignment with consumer preferences and behavior patterns.
  • Conduct consumer research, and monitor post-purchase behavior to improve customer satisfaction and retention.
  • Collaborate with marketing teams and product developers to advise on consumer trends and expectations.
  • Represent consumer insights in reports and presentations to stakeholders, including managers, policymakers, and communication specialists.
2. Knowledge

At the end of the module/unit the learner will have been exposed to the following:

  • Express the different factors that influence consumer behavior, such as motivation, perception, learning, memory, attitudes, personality, lifestyle, culture, social class, reference groups, and family.
  • Recognize the different stages of the consumer decision-making process, including information search, evaluation, purchase, and post-purchase behavior.
  • Identify the different types of consumer research methods, such as surveys, interviews, focus groups, and observational studies.
  • Apply consumer behavior insights to develop and implement effective marketing strategies.
3. Skills

At the end of the module/unit the learner will have acquired the following skills:

  • Develop marketing campaigns that are more likely to resonate with consumers.
  • Create ads that are more persuasive.
  • Build stronger relationships with customers and close more deals.
  • Create products that are more likely to meet the needs and wants of consumers.
  • Develop policies that are more effective in protecting consumers and promoting competition in the marketplace.
Sub-Section D _21
Title of the Module/Unit: BBA 501 Research Methods
Learning Outcomes:
1. Competences

At the end of the module/unit the learner will have acquired the responsibility and autonomy to:

  • Be responsible for managing the research process, including research design, data collection, data analysis, and scientific reporting in line with ethical standards.
  • Deal with quantitative research techniques, and carry out tasks related to statistics, data analysis, and experimental design for business-related investigations.
  • Collaborate in research teams to produce high-quality research outputs, and ensure compliance with academic and professional research standards.
  • Create and represent research findings using appropriate visual and written formats to support data-driven decision-making in business contexts.
2. Knowledge

At the end of the module/unit the learner will have been exposed to the following:

  • Use their knowledge of research design and methodology to design and conduct a research project on the effectiveness of a new educational intervention.
  • Collect data and analysis it.
3. Skills

At the end of the module/unit the learner will have acquired the following skills:

  • Design and conduct research projects in a rigorous and systematic manner.
  • Collect data using a variety of quantitative and qualitative methods.
Sub-Section D _22
Title of the Module/Unit: BBA 512 Managerial Leadership
Learning Outcomes:
1. Competences

At the end of the module/unit the learner will have acquired the responsibility and autonomy to:

  • Be responsible for making strategic decisions that align with organizational goals and deal with complex leadership challenges.
  • Collaborate effectively with team members and stakeholders, and represent leadership positions through clear and persuasive communication.
  • Manage change processes within organizations, and guide teams through transitions while maintaining performance and engagement.
  • Create and supervise high-performing teams, and ensure motivation through appropriate leadership practices.
  • Comply with ethical standards in leadership, and advise on ethical decision-making in organizational contexts.
  • Manage financial resources responsibly, and carry out tasks related to budgeting, cost control, and financial analysis in managerial roles.
2. Knowledge

At the end of the module/unit the learner will have been exposed to the following:

  • Find about the different types of leadership, such as transformational leadership, transactional leadership, and servant leadership.
  • Identify the different factors that influence leadership, such as personality, experience, and the organizational context.
  • Recognize the different leadership styles, such as authoritarian, democratic, and participative.
  • Describe the challenges and opportunities of leadership in today’s complex and ever-changing world.
  • Identify the knowledge and skills they need to be effective leaders, such as communication skills, decision-making skills, and problem-solving skills.
3. Skills

At the end of the module/unit the learner will have acquired the following skills:

  • Select suitable leadership styles and how to apply them in different situations.
  • Identify and apply effective communication leadership with different stakeholders.
  • Make informed decisions based on data and analysis.
  • Deal with complex problems, and identify and solve problems effectively.
  • Build and manage effective teams, and build and manage teams effectively.
  • Resolve conflicts effectively, and identify and resolve conflicts in the workplace.
  • Motivate the teams to achieve their goals, and motivate individuals and teams effectively.
  • Set goals for themselves and their teams, and set SMART goals and track progress towards achieving them.
  • Apply ethical leadership practices and how to lead with integrity.
  • Develop and implement strategic plans, and implement effective strategic plans.
Sub-Section D _23
Title of the Module/Unit: BBA 581 Quality Management
Learning Outcomes:
1. Competences

At the end of the module/unit the learner will have acquired the responsibility and autonomy to:

  • Be responsible for identifying, measuring, and controlling quality across various business processes and product lines to meet organizational standards.
  • Deal with statistical tools and quality techniques, and carry out tasks to monitor, analyze, and improve performance.
  • Ensure compliance with quality management systems and standards, and monitor implementation across departments.
  • Collaborate with cross-functional teams to create and execute quality improvement initiatives that enhance customer satisfaction and operational efficiency.
  • Guide and supervise quality audits, and produce reports to inform strategic decision-making and continuous improvement.
2. Knowledge

At the end of the module/unit the learner will have been exposed to the following:

  • Find about the different types of quality management systems, such as ISO 9001, Six Sigma, and Lean Manufacturing.
  • Differentiate between the different roles and responsibilities of quality management professionals, such as quality engineers, quality auditors, and quality managers.
  • Identify a variety of quality management tools and techniques, such as process mapping, data analysis, and statistical process control.
  • Select different quality management standards, such as ISO 9001 and AS9100.
  • Recognize different quality improvement initiatives, such as Six Sigma project, kaizen and Lean Manufacturing projects.
  • Find about the principles and practices of quality auditing.
3. Skills

At the end of the module/unit the learner will have acquired the following skills:

  • Use statistical tools and techniques to monitor and improve quality, as well as the principles and methodologies of Lean Six Sigma and TQM.
  • Conduct internal and external audits to ensure compliance with quality standards and regulations.
Sub-Section D _24
Title of the Module/Unit: BBA 511 Strategic Management
Learning Outcomes:
1. Competences

At the end of the module/unit the learner will have acquired the responsibility and autonomy to:

  • Deal with the internal and external business environment to identify opportunities and threats affecting organizational performance.
  • Be responsible for creating strategic plans that align with organizational goals and long-term objectives.
  • Manage the allocation of resources to support strategic initiatives and ensure goal achievement.
  • Monitor and evaluate the effectiveness of strategies, and produce recommendations for improvement.
  • Collaborate with leadership teams to advise on the application of strategic models and frameworks.
  • Guide strategic decision-making processes, and ensure alignment with organizational vision and mission.
  • Manage risks associated with strategic choices, and carry out tasks that support sustainable competitive advantage.
  • Supervise the execution of strategic initiatives, and represent strategic outcomes to key stakeholders.
  • Ensure compliance with governance and ethical standards in the strategic planning process.
2. Knowledge

At the end of the module/unit the learner will have been exposed to the following:

  • Recognize what strategy is, why it is important, and the different types of strategies that organizations can pursue.
  • Define the different stages of the strategic planning process, including environmental analysis, strategy formulation, strategy implementation, and strategy evaluation.
  • Conduct competitive analysis to identify the strengths, weaknesses, opportunities, and threats (SWOT) facing an organization.
  • Conduct industry analysis to understand the competitive landscape and identify potential opportunities and threats.
  • Make strategic decisions in the face of uncertainty and complexity.
  • Identify how to implement strategic plans effectively.
3. Skills

At the end of the module/unit the learner will have acquired the following skills:

  • Use data and quantitative analysis to assess strategic challenges and opportunities.
  • Identify and solve complex strategic problems.
  • Make timely and effective decisions under pressure.
  • Communicate effectively with a variety of audiences, including employees, customers, and stakeholders.
  • Motivate and inspire others to achieve strategic goals.
Sub-Section D _25
Title of the Module/Unit: BBA 571 Feasibility Studies and Project Evaluation
Learning Outcomes:
1. Competences

At the end of the module/unit the learner will have acquired the responsibility and autonomy to:

  • Be responsible for managing feasibility assessments related to project management, product development, and business planning across various sectors.
  • Deal with the identification and analysis of business opportunities, and carry out tasks using appropriate methods for feasibility studies.
  • Evaluate the financial viability of projects, and advise on investment decisions based on feasibility findings.
  • Create comprehensive project proposals and business plans, and ensure inclusion of legal and regulatory considerations.
  • Collaborate with stakeholders, including investors, lenders, and public entities, and represent project findings through professional communication.
2. Knowledge
  • At the end of the module/unit the learner will have been exposed to the following:
  • Describe various types of feasibility studies including economic, technical, market, operational, and financial feasibility studies.
  • List steps for conducting feasibility studies such as identifying project goals, gathering and analyzing data, and drawing conclusions.
  • Identify factors for evaluating projects like costs, benefits, risks, and schedule.
  • Communicate feasibility study results clearly and concisely to stakeholders.
  • Describe project evaluation techniques including net present value and internal rate of return, and evaluate associated risks.
3. Skills

At the end of the module/unit the learner will have acquired the following skills:

  • Conduct a feasibility study for a new project and to evaluate the project’s potential risks and rewards.
  • Evaluate the market potential for a product.
  • Communicate the results of their feasibility studies and project evaluations to stakeholders in a clear and concise manner.
  • Use data and quantitative analysis to assess the feasibility of projects and evaluate their potential risks and rewards.
Sub-Section D _26

Title of the Module/Unit: BBA 691 Supply Chain and Operations Management

Learning Outcomes:
1. Competences

At the end of the module/unit the learner will have acquired the responsibility and autonomy to:

  • Represent the role of supply chain and operations management in achieving organizational efficiency and competitive advantage.
  • Guide key supply chain components, including procurement, production, distribution, warehousing، and customer service.
  • Deal with risks and opportunities across the supply chain using appropriate tools and practices.
  • Be responsible for managing operational functions that support both manufacturing and service delivery.
  • Ensure alignment between operations and other business functions, such as marketing and finance.
  • Collaborate with internal and external stakeholders to carry out tasks that improve supply chain performance.
2. Knowledge

At the end of the module/unit the learner will have been exposed to the following:

  • Develop an understanding of and an appreciation for the production and operations management function in any organization.
  • To understand the importance of an effective production and operations strategy to an organization.
  • To understand the various production and operations design decisions and how they relate to the overall strategies of organizations.
  • To understand the importance of product and service design decisions and their impact on other design decisions and operations.
  • To understand contemporary operations and manufacturing organizational approaches and the supply-chain management activities and the renewed importance of this aspect of organizational strategy.
  • Identify the different modes of transportation and warehousing.
  • Identifying the different procurement strategies and how to negotiate and manage supplier relationships
  • Describing the different manufacturing processes and how to optimize production planning and scheduling
  • Defining the different modes of transportation and warehousing.
  • Advising on the environmental and social impacts of supply chains.
3. Skills

At the end of the module/unit the learner will have acquired the following skills:

  • Apply SCM tools and techniques, such as supply chain modeling, simulation and analytics.
  • Developing and implementing SCM solutions to real-world problems.
  • Understand the roles of operations in enhancing the profitability of the organization.
  • Understand the best operation strategies to enhance the capabilities of the organization.
Sub-Section D _27
Title of the Module/Unit: BBA 601 Business Analysis
Learning Outcomes:
1. Competences

At the end of the module/unit the learner will have acquired the responsibility and autonomy to:

  • Deal with business problems using appropriate analysis methodologies and frameworks.
  • Be responsible for identifying and analyzing business parameters to support strategic and operational decisions.
  • Create business process models that reflect organizational workflows and improvements.
  • Collaborate with stakeholders to carry out tasks related to requirements gathering and solution design.
  • Advise on business solutions by interpreting data and aligning processes with business goals.
2. Knowledge

At the end of the module/unit the learner will have been exposed to the following:

  • Identifying Business analysis methodologies and frameworks
  • Listing Requirements gathering and analysis techniques
3. Skills

At the end of the module/unit the learner will have acquired the following skills:

  • Analyze complex information, gather and assess requirements, and to develop solutions.
  • Use critical thinking skills to identify and assess the risks and benefits of different solutions, and to make informed recommendations.
Sub-Section D _28
Title of the Module/Unit: BBA 611 Corporate Governance
Learning Outcomes:
1. Competences

At the end of the module/unit the learner will have acquired the responsibility and autonomy to:

  • Deal with complex corporate governance challenges to support transparency, accountability, and ethical leadership.
  • Be responsible for making timely decisions that align with governance standards and organizational goals.
  • Represent corporate governance matters effectively when communicating with boards, shareholders, and stakeholders.
  • Guide teams and stakeholders to achieve governance objectives within regulatory and ethical frameworks.
  • Manage data and analysis to advise on governance practices and monitor corporate compliance with governance policies.
2. Knowledge

At the end of the module/unit the learner will have been exposed to the following:

  • Learn about the history and evolution of corporate governance, including key influencing factors over time.
  • Identify various types of corporate governance systems worldwide, understanding their strengths and weaknesses.
  • Understand the roles and responsibilities of corporate boards of directors, including fiduciary duties to shareholders.
  • Recognize the rights and responsibilities of shareholders, including voting rights and entitlement to dividends.
  • Explore the role of stakeholders in corporate governance, encompassing employees, customers, suppliers, and the community, and examine current issues such as board diversity, executive compensation, and shareholder activism.
3. Skills

At the end of the module/unit the learner will have acquired the following skills:

  • Use their analytical and problem-solving skills to identify and solve corporate governance issues that could potentially impact the company’s financial performance and reputation.
  • Apply their analytical and decision-making skills to advise clients on complex corporate governance matters and to represent them in corporate governance disputes.
  • Demonstrate their communication and leadership skills in helping companies implement corporate governance best practices.
  • Use their knowledge and teaching skills to represent corporate governance and its importance.
Sub-Section D _29
Title of the Module/Unit: BBA 612 Thesis
Learning Outcomes:
1. Competences

At the end of the module/unit the learner will have acquired the responsibility and autonomy to:

  • Create and carry out tasks that reflect a developmental approach to independent academic research.
  • Comply with ethical research practices and be responsible for applying existing knowledge in the relevant field of study.
  • Produce a structured academic document that includes a proposal, literature review
  • Represent research outcomes clearly and professionally to academic or professional audiences.
2. Knowledge

At the end of the module/unit the learner will have been exposed to the following:

  • Analyse information critically and to see things holistically
  • Analyse widespread connections and causal relationships between things
3. Skills

At the end of the module/unit the learner will have acquired the following skills:

  • Develop the Vision Statement of the thesis
  • Demonstrate and outline a research area with clear questions
  • Analyse and evaluate the leading issues and the relevant information
  • Create a well-argued conclusion
  • Develop and present the outcomes of the work critically.